true to you

Natural hair colour is characterised by lighter and darker strands of hair. tbh – true beautiful honest shades embrace the natural highs and lows and enhance the colour, providing unique, natural-looking results with up to 100% multidimensional coverage. tbh – true beautiful honest provides a natural shine with a healthy glow, to complete the “my hair but better” look.

beautiful natural-looking results

Our uniquely-crafted mixes of hair colour dyes provide shimmering, powdery tones and a natural healthy glow. Our concise collection includes 38 shades plus a Tone Softener for customisable results. The beautifully authentic shades offer subtle and powdery tones in three shade directions, Natural, Cool and Warm.

honest formulation

• 100% vegan formula*
• Up to 93% naturally-derived ingredients**
• Up to 50% less ammonia***
• 0% PTD/PPD****

*Free from animal-derived ingredients
**Depending on the respective product; calculation includes up to 65% water content respectively
***vs. standard permanent colouration
****In case of a known allergy to hair dyes a pre-test with the product at the dermatologist is necessary